The mentor gave a workshop about Growth Hacking & Marketing, that covered strategies to grow your followers, viewers and customers.
Fernando introduced himself and talked a little bit about his professional trajectory.
This workshop consisted of the Pirate Metrics: AARRR, an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.
Acquisition – How are people discovering our product or company?
Activation – Are these people taking the actions we want them to?
Retention – Are our activated users continuing to engage with the product?
Referral – Do users like the product enough to tell others about it?
Revenue- Are our personas willing to pay for this product?
These topics are the pillar of understanding your customers, their journey and optimizing your funnel as well as setting some valuable and actionable metric goals for your startup.
AARRR is widely accepted as the five most important metrics for a startup to focus on. That is because these metrics effectively measure your company’s growth while at the same time being simple and actionable.
“It’s better to have 100 people love you than to have 1.000.000 people like you. ” – Brian Chesky CEO AIRBNB
It was an engaging and interesting morning, the mentor also talked about some useful platforms.
We started the mentoring one by one at the end of the morning and continued during the afternoon.
For lunch we were invited to the “Lunch & Meet”, organized by Madeira Fitness Friends and hosted at Taberna do Capitão. This was a great opportunity to connect with digital nomads living and working in Madeira.
Check out all the photos HERE!