RE-connect and GO

RE-connect and GO

We are entering into the final week and, oh boy, it has passed really quick. It has been intense, fun and our startups have absorbed a lot of knowledge to improve and progress their business.

We started Week 6 and on November 15th, our startupper’s welcomed Salvador Burnay Barros – Business Manager @ Closer Consulting

Salvador started the day talking about himself and what thrives him on his work. He loves building and helping bringing to life a product that solves a real problem from a real customer.

Has been involved on the design, preparation, hosting & facilitating several innovation education programs and sessions.

The mentor gave a workshop about The amazing art of Pitching, it consisted on techniques to improve the way that we can communicate and pitch our business.



A pitch is critical for selling your brand. It basically imitates your strategic plan for your product. One should have detailed and in-depth information about the industry and the idea you are selling to the investors.

It allows them to find investors, to attract great co-founders, to recruit the best employees, and ultimately to fine-tune their idea.

This embraces the knowledge of your target market, the exact problem that your idea is solving, predicted revenues, the competition, rival products and exclusivity of your idea among others.

“No Plan Survives First Contact With Customers” – Steve Blank

A good pitch should be Concise, nothing is worse than a pitch is too long, the ideal is about five sentences, maybe two paragraphs if you really need to, Get to the when, where, what, why and “so what” as quickly as possible.

Needs to be Relevant, it needs to be relevant to the person reading it, either it’s a topic they cover or something they’ve written or spoken about, or they are the right point of contact within the organization.

Must be Thoughtful, a little bit of kindness and consideration goes a long way. This emotional connection is really important, we want to connect with whomever we are pitching to.

Shall be Actionable, the worst thing is to receive a pitch with no action item, we need to clear about what we want.

Because it is approaching the DEMO DAY, we changed a little bit the time that, normally, the startups had to pitch to the mentor.

So in the middle of the morning, we had five startups that pitched 2 minutes and without the presentation, we got the opportunity to talk about those pitches with the things that we had learned in the first half of the morning.


In the afternoon Salvador did the mentoring one-by-one and we finished the day with the rest of the 5 startups pitches, but this time with 7 minutes and with the presentations.



It is getting closer to the end.

Check out all of the photos HERE!